While Salesforce has become one of the most powerful and widely used CRM platforms in the world, the real value a company derives from Salesforce depends on how well its Salesforce system is configured, customized, and aligned with the specific objectives/needs of the business.
Even the best-designed Salesforce systems will fail to meet an organization’s needs if they are not properly implemented or supported by both the strategic direction and technical capabilities necessary to optimize their use.
In this guide, we will go over the best three Salesforce consulting firms in the United States.
What to Look for in a Salesforce Consulting Firm
Selecting a suitable Salesforce consulting firm is important to maximize CRM performance and long-term ROI. Certifications are only a starting point; businesses need to be concerned with practical experience, flexibility, and the ability to map Salesforce to their real business needs.
- A proven history of experience in implementing and using all of the Salesforce clouds and related implementations
- The ability to customize Salesforce to meet the unique workflow of the company
- An experience with integrating Salesforce with other third-party tools and systems
- A clear, flexible, and scalable approach to deliver Salesforce solutions
- Ongoing post-launch support to optimize Salesforce and improve continuously
- Synebo
Synebo is recognized as one of the top Salesforce consulting firms in the U.S. for its strong engineering expertise and client-first approach. Instead of relying on standard, out-of-the-box configurations, the company builds Salesforce solutions that closely reflect each client’s workflows, data structures, and business logic.
As a Salesforce Crest Consulting Partner, ISV Partner, and PDO, Synebo delivers end-to-end, business-driven Salesforce solutions trusted by global organizations to turn Salesforce into a scalable, high-impact platform.
Key Strengths
- Certified Salesforce Expertise: Salesforce partner credentials that ensure high delivery standards, technical compliance, and best-practice implementations.
- Client-First Delivery: Solutions designed around real business processes and outcomes, not just native platform features.
- Security & Scalability Focus: Strong emphasis on data protection, access control, and building Salesforce systems ready for long-term growth.
- Complex Integrations: Proven ability to connect Salesforce with external platforms, enterprise systems, and third-party applications.
- Flexible Engagement Models: Fast onboarding with minimal bureaucracy for full project delivery, dedicated teams, or ongoing Salesforce support.
Main Services
- Strategic Consulting & Optimisation: Salesforce consulting, audits, and optimisation services designed to maximise your business ROI by aligning CRM strategy with organisational goals and streamlining implementation for optimal performance.
- Salesforce Implementation: Assistance with setting up, configuring, and deploying a Salesforce environment from start to finish.
- Custom Salesforce Development: Build custom applications using Apex, Lightning Web Components, and Salesforce tools to extend standard Salesforce functionality and tailor the platform to your business needs.
- Salesforce Integrations: Seamless integration of third-party systems (e.g., ERP) and internal systems (e.g., Marketing, Finance) via APIs to streamline operations and improve decision-making.
- Data Migration Services: Securely move from legacy systems or between Salesforce orgs with clean, validated data, minimal downtime, and no disruption to daily operations.
- AppExchange Development: Managed package development, security review support, and end-to-end assistance with design, development, and publishing of Salesforce AppExchange applications.
- Salesforce Support & Maintenance: Ongoing system support, enhancements, and performance optimization for your Salesforce system.
For businesses requiring a high degree of technical customization and ongoing Salesforce Development Support, Synebo is the best fit.
The scalability of Synebo’s teams, the complexity of integrating multiple systems, and the ability to create robust and scalable solutions for your growing company or enterprise are among the reasons why Synebo can provide superior value compared to many other firms.
- Slalom
Slalom is a well-established consulting company that has a large Salesforce presence throughout the United States. Slalom offers both Salesforce implementation services as well as business consulting to help clients leverage their CRM strategy in alignment with larger-scale digital transformation strategies.
Key Strengths
- Alignment of Business Strategy: All Salesforce solutions developed by Slalom are built based on the client’s overall business strategy and operational goals
- Industry Expertise: Experienced in working in Healthcare, Financial Services, Retail, Technology, etc. industries
- Structured Change Management: A structured methodology to ensure successful user adoption of new systems, as well as changes in internal processes
- National Delivery Model: Multiple local consulting offices with a national delivery model to support clients across the country.
Slalom would be a good choice for those looking for a partner who can provide a balance between technical execution and strategic business consulting when considering a large-scale transformation project using Salesforce.
- Coastal Cloud
Coastal Cloud is a consulting firm that specializes in Salesforce technology as well as an approach to delivering services to clients that is based upon a customer-centric model of service delivery, and a long-term commitment to the client’s needs versus simply providing a “one-time” solution.
Key Strengths
- Salesforce Specialty: Coastal Cloud has dedicated itself to specializing in all things related to Salesforce, including the various cloud-based offerings provided by the company.
- Customer Success Focused: Coastal Cloud focuses on supporting its clients post-launch and optimizing their customers’ Salesforce environment to ensure they are maximizing their return on investment (ROI).
- Multi-Cloud Implementations: Coastal Cloud provides experience in designing, deploying, and maintaining complex multi-cloud implementations of Salesforce.
- Outcome Driven Delivery Model: Coastal Cloud uses clearly defined KPIs and measurable performance metrics that can be directly correlated to measurable business results.
In summary, Coastal Cloud will be best suited for those companies that seek out ongoing support for their Salesforce optimization efforts and desire a consulting relationship with a partner who understands them and will work with them in a collaborative manner to meet their goals and objectives.
Final Words
Selecting a Salesforce consulting partner will have a significant impact on how well Salesforce is able to support your operational and strategic goals for the success of your organization. A successful partnership is based upon the technical skills of the consultants, open and consistent communication, and a shared commitment to creating long-term value.
Working with a consultant who understands the technical aspects of Salesforce as well as the business aspects of the client’s organization will enable an organization to leverage Salesforce as a tool for transforming its ability to operate efficiently, gain insight, and improve customer satisfaction.
Now is a great time to invest in expertise that will help you successfully launch, upgrade, or optimize your Salesforce initiative.
