Sports in India have grown far beyond being just a passion. With millions of fans, expanding leagues, and increasing brand investments, sports have become a billion-dollar industry.
At the heart of this growth are sports marketing companies in India that connect athletes, teams, events, and brands with fans through sponsorships, content, and digital engagement. If you’re searching for the top sports marketing agencies in India, here’s a look at the leaders shaping the industry.
Top 9 Sports marketing Agencies in India
1.Sports Brox
Sports Brox one of the best sports focused marketing company, an emerging sports marketing agency based in Lucknow, focusing on digital-first strategies for sports brands.
Key Services: Social media marketing for athletes, academies, and sports clubs, SEO-optimized content creation including match previews, analysis, and interviews, PR, influencer outreach, and brand strategy.
Why They Stand Out: Unlike traditional agencies, Sports Brox specializes in digital growth and fan engagement, offering modern solutions for athletes and sports organizations aiming to build strong online presence.
2. Sporty Solutionz
Delhi-based Sporty Solutionz offers integrated sports marketing services with a focus on media rights and event management.
Highlights: Organizers of the Indian Badminton League, Sponsorship, brand consulting, and broadcast distribution, Strong portfolio in non-cricket sports. Their work has contributed to diversifying India’s sports ecosystem beyond cricket.
3. Baseline Ventures
Baseline Ventures has built a strong reputation in athlete management and sports IP creation.
Strengths: Represents leading athletes like PV Sindhu and Smriti Mandhana, Develops sports leagues, including the Prime Volleyball League, Operates across sports, events, and entertainment. With a balance of athlete endorsements and event innovation, Baseline Ventures is among the most versatile firms in India.
4. Procam International
Founded in 1988, Procam International is a pioneer in sports event management.
Key Achievements: Organizers of iconic marathons like the Mumbai Marathon and Delhi
Half Marathon, Specialists in large-scale events, sports tourism, and live broadcast production, Proven ability to attract global sponsors and media coverage. They have played a major role in building India’s fitness and mass participation culture.
5. JSW Sports
As the sports arm of the JSW Group, JSW Sports goes beyond marketing to focus on infrastructure and athlete development.
Notable Initiatives: Ownership of Bengaluru FC (ISL team), Investments in kabaddi, wrestling, and Olympic sports, Long-term athlete training programs. By investing in both grassroots and professional sports, JSW is helping shape India into a competitive sporting nation.
6. Meraki Sport & Entertainment
Meraki is a Mumbai-based agency offering creative sports marketing and fan engagement strategies.
Core Services: Sponsorship activations & IP commercialization, Digital content and fan engagement campaigns, CSR consulting through sports initiatives. Meraki stands out for combining brand building with community development, offering a fresh perspective on sports marketing.
7. Rhiti Sports
Rhiti Sports is an integrated sports marketing and talent management company.
Key Highlights: Known for managing MS Dhoni and other high-profile cricketers, Expertise in endorsements, sponsorships, and event management, Strong network in cricket and traditional sports. Their ability to manage top athletes has made them one of India’s most recognized sports marketing agencies.
8. IOS Sports & Entertainment
IOS Sports & Entertainment (Infinity Optimal Solutions) is one of the leading athlete and event management companies in India.
Focus Areas: Athlete endorsements & licensing deals, Sponsorship and campaign execution, Marketing across Olympic and emerging sports. IOS has successfully built athlete profiles and brand visibility,
helping clients reach wider audiences.
9. RISE Worldwid
RISE Worldwide, earlier known as IMG Reliance, is one of the largest players in the sports and entertainment sector.
Key Services: Talent and athlete management, Sponsorship consulting & brand partnerships, Event creation and IP development, Media rights and broadcast production. RISE has been behind some of India’s biggest sporting properties, including the Indian Super League (ISL) and Tata Open Maharashtra, making them a powerhouse in India’s sports business.
The Future of Sports Marketing in India
With the rise of digital media, streaming, and regional leagues, sports marketing in India is evolving fast. Key opportunities include expanding into non-cricket sports like kabaddi, volleyball, and athletics, building regional sports properties and grassroots programs, leveraging short-form and interactive content for fan engagement, and using influencer marketing to connect with younger audiences.
Conclusion
India’s sports marketing ecosystem is thriving, with companies like Sports Brox , RISE Worldwide, Sporty Solutionz, Baseline Ventures, Procam International, JSW Sports, Meraki, Rhiti Sports, IOS Sports. Whether it’s athlete management, event organization, digital campaigns, or sponsorship consulting, these firms are helping athletes, brands, and fans connect in powerful new ways. As the industry grows, their role will only become more critical in shaping India’s sporting future.
